Changing the perception of adoption.

The Gladney Center for Adoption has been a pioneer and leading voice for improving the lives of children, adoptive families and birth parents for more than 130 years. 

Our work with Gladney has allowed us to interact with adoptive children, families, birth parents and donors. We have found that while adoption is complicated, it is full of hope. We have worked closely with the Gladney leadership team to update their brand in every department in the organization and then helped unite their diverse audience under one cohesive community, I Am Gladney.

Our Roles

  • Brand Strategy
  • Identity
  • Print
  • Interactive
  • Copywriting
  • Art Direction

Project Team

  • Kimi Dallman
  • Ashaun Eppes
  • Amy Nortman
  • Katie Higginbotham
  • Chelsi Troop
  • Melissa Mason
  • Videography / Paperlyte
  • Copywriting / Lisa Castello

AdoptED is designed to address the issues of teen pregnancy and school dropout rates, while offering factual information about adoption as one option to an unplanned pregnancy. This ground-breaking program works with educators to provide interactive presentations in the classroom setting.