Ranch Land seeks to create a high quality, yet relaxed environment for musicians to create in where all needs are taken care of. Artists travel to the West Texas studio for the studio's secluded relationship in nature and therefore rely on the studio for all needs creative and otherwise. The comfort of their visitors of the upmost importance so they can focus on what is most important to them - the music.
It was imperative to craft a brand that set comfortably within the Texas landscape without being perceived as overly focused on the country music genre or aesthetic.
Holding the assets with the Ranch Land Studios branding is one of the most empowering feelings to have had as a voice for the brand. The detail, thought, and professionalism Switch put into the work is so extremely excellent and the innovation in the subtleties is stunning.
Inspired by the architecture of the studio itself, the logo mark is built on a square grid that pays homage to the window framework that greets Ranch Land's guests when they arrive.