We believe that concept is king—that a great idea executed poorly is much more valuable than a bad idea with a high production value. So our process is designed to get to the core of your problem so that the solution is both smart and pretty.
We start off with a springboard meeting. This is a meeting where we ask a lot of questions and let you talk. Our goal is to gather as much information about your business and the primary goal of each project. Every bit helps us define the real problem and discover the best solution.
We don’t expect you to translate your business goals into a visual solution—that’s our job. Tell us what you hope to do for you business and we’ll devise the best approach. Defining a goal is the key—we must insist on a tight strategy. We could simply give your brand some style, but we’d rather accomplish something bigger.
Now that we understand your company and the goals that you want to accomplish, we’ll take a look at your competition and make sure that you’re taking the proper position. We believe that when everybody zigs, you should zag. There is far too much noise out there to do it any other way.
Our creation process always starts with words. Whether we’re writing the copy ourselves or compiling it from existing sources, content comes first. This phase includes everything from writing a creative brief to developing headlines to defining the user interface and url conventions.
Once we have content, we move into the design phase. This can take a different shape depending on the project, but the goals are the same: to translate the strategy and messaging into a visual form that communicates your brand accurately and calls the audience to a clear course of action.
Design is a process and a conversation. In the same way that we need research to begin, we need feedback to refine. Lots of unforeseen problems and opportunities come to light after something is created. This step affords us the chance to make it better and take advantage of new knowledge.
We don’t think of a launch as an end—it’s the beginning. This is where it get’s interesting. All of our strategy and assumptions are going to put to the test by your customers. But a good brand or product is an evolving one. So we can’t stop here.
Sustaining a brand is the delicate balance of listening to your customers, prioritizing their objectives against your business restraints and goals, and iterating change in a way that doesn’t create new issues. We love sustaining brands because we are able to create the little touches that delight and show the audience we care.
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