AdoptED by Gladney

Our Roles

Brand Strategy
Identity
Illustration
Interactive
Copywriting
Art Direction

Empowering students to make educated decisions based on factual information about adoption.

AdoptED is a nonprofit program working in high schools across the country. AdoptED is designed to address the issues of teen pregnancy and school dropout rates, while offering factual information about adoption as one option to an unplanned pregnancy. 

We partnered with Gladney to evolve our previous work on the AdoptED website to focus on the Virtual Classroom intiative. AdoptED pivoted from a mail-to-you curriculum kit to an free and accessible online classroom platform. Our goal with the site was for it to become engaging and informative for educators and students while guiding them to get signed up with the Virtual Classroom.