Anchor Down

Anchor
Down

Our Roles

Brand Strategy
Identity
Environmental Graphics
Packaging

Project Team

Scott Hill
Justin Childress
Photography /
Judson Copeland

A quirky, industrial corn dog shop not taking itself too seriously

Anchor Down, named for its place in the "OK-Sea" development, is built into a relatively small shipping container space, so it was important to do a lot with a little. We created a very simple toolkit of core elements based on a mark, a typographic system, color scheme, and simple iconography. Utilizing dramatic scale, unexpected layouts, and a solid dose of tongue-in-cheek humor, A/D is able to provide an exciting environment in just a few hundred square feet. 

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A/D wanted a classic corndog brand in an unexpected way. 

A/D wanted a classic corndog brand in an unexpected way. 

A/D wanted a classic corndog brand in an unexpected way. 

A/D wanted a classic corndog brand in an unexpected way. 

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