Our Roles

Brand Strategy
Naming
Identity
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At home in Crested Butte, Colorado

Aperture is ideally poised between two worlds; a community where residents can connect with the conveniences and community of Crested Butte, and the natural landscapes extending from their own backyards. Switch worked with Cypress Equities to name, position, and brand their new residential development project, and to guarantee that their dedication to preserving the natural beauty of this pristine site would remain apparent throughout the long process of planning and executing the master plan.