Celestial Cycles

Celestial
Cycles

Our Roles

Brand Strategy
Identity
Print
Packaging

Project Team

Scott Hill
Justin Childress
Brand Liaison / John Otjen

No one should leave a bike shop bummed.

Celestial Cycles is a community-serving bike shop led by its beloved owner Sheridan, who believes that no one should ever leave a bike shop bummed. Our rebrand was focused on his jovial, fun-loving spirit, and desire to be a leader in the community. Sheridan wanted a mascot for the new Celestial brand—the kite seemed like the perfect bird to represent Sheridan's leadership and pursuits for his cycling community.

No one should leave
a bike shop bummed.

Celestial Cycles is a community-serving bike shop led by its beloved owner Sheridan who believes that no one should ever leave a bike shop bummed. Our rebrand was focused on his jovial, fun-loving spirit and desire to be a leader in the community. Sheridan wanted a mascot for the new Celestial brand and the kite seemed like the perfect bird to represent Sheridan's leadership and pursuits for his cycling community.

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Celestial needed a symbol their community and team could rally around

Celestial needed a new symbol their community and team could rally around

Celestial needed a new symbol their community and team could rally around

Celestial needed a new symbol their community and team could rally around

Celestial needed a new symbol their community and team could rally around

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