Commonplace
Bookstore
and Kitchen
Common-place Bookstore
Our Roles
Brand Evolution
Brand Strategy
Identity
Print
Packaging
Website
Wayfinding
Project Team
Julie DeWalt
Scott Hill
Evan DeWalt
Interior Design /
Sara Kate Studios
Photography /
Hannah Ashford
and Ely Fair
A brand built for the flourishing mind
Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.
Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.
A brand built for the
flourishing mind.
Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.
Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.
A brand identity built around a love of books, people and unhurried wonder.
A brand identity built around a love of books, people and unhurried wonder.
A brand identity built around a love of books, people and unhurried wonder.
A brand identity built around a love of books, people and unhurried wonder.
A brand identity built around a love of books, people and unhurried wonder.
"The inspiration for a brand is one thing; the actualization of that brand is another altogether. The team at Switch have developed and fully integrated the kinds of resources that guide and facilitate the patron experience we always dreamt was possible in and through every detail and touchpoint. Intentional and thoughtful are two words most often used to describe Commonplace. While we receive the praise, it’s Switch who deserves the credit. In similar fashion: there are creatives, and then there are creative professionals. The team at Switch are the latter in the most consummate fashion."
See more work below or tell us about your project →
See more work below or
tell us about your project →
Dallas
4230 Avondale Ave
Dallas TX 75219
214 999 9330