A brand built for the flourishing mind

Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.

Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.

A brand built for the
flourishing mind.

Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.

Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.