Commonplace
Bookstore
and Kitchen

Common-place Bookstore

Our Roles

Brand Evolution
Brand Strategy
Identity
Print
Packaging
Website
Wayfinding

Project Team

Julie DeWalt
Scott Hill
Evan DeWalt
Interior Design /
Sara Kate Studios
Photography /
Hannah Ashford and
Ely Fair

A brand built for the flourishing mind

Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.

Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.

A brand built for the
flourishing mind.

Commonplace Bookstore approached us as they were preparing to open their first retail store. Built with a love for "Books and People"—the team at Commonplace took a novel approach to service, design and book curation, and required a brand identity and buildout that could fully encompass their thoughtful nature and lofty goals. We worked hand-in-hand with their team to take their existing logo, and build out a full system, ultimately refining the branding to give the brand an authentic tone and voice in line with their true-to-self culture.

Our ongoing work with Commonplace has included sub-branding for seasonal pop-ups, digital marketing and the exciting extension of their brand to include a cafe, kitchen and a long-term pop-up in Dallas Fort Worth.

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A brand identity built around a love of books, people and unhurried wonder.

A brand identity built around a love of books, people and unhurried wonder.

A brand identity built around a love of books, people and unhurried wonder.

A brand identity built around a love of books, people and unhurried wonder.

A brand identity built around a love of books, people and unhurried wonder.

OldVsNew

"The inspiration for a brand is one thing; the actualization of that brand is another altogether. The team at Switch have developed and fully integrated the kinds of resources that guide and facilitate the patron experience we always dreamt was possible in and through every detail and touchpoint. Intentional and thoughtful are two words most often used to describe Commonplace. While we receive the praise, it’s Switch who deserves the credit. In similar fashion: there are creatives, and then there are creative professionals. The team at Switch are the latter in the most consummate fashion."

BENJAMIN NOCKELS, OWNER, COMMONPLACE BOOKSTORE
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