The Dallas Institute
of Humanities
& Culture
Our Roles
Brand Strategy
Identity
Print
Our Roles
Brand Strategy
Identity
Print
Project Team
Amy Nortman
Justin Childress
Jaime Cawyer
Scott Hill
Preserving a Dallas cultural icon for the city's future
The Dallas Institute is a cultural organization that is dedicated to curating classes, groups, programs, and events that enrich and strengthen the cultural heart of the city of Dallas. Switch partnered with the DIHC to evolve their brand from a logo into a full visual language, while also providing them with a new format for their semesterly catalogs and other print and promotional materials.
The Dallas Institute wanted a brand that was timeless, but endlessly vibrant.
The Dallas Institute wanted a brand that was timeless, but endlessly vibrant.
The Dallas Institute wanted a brand that was timeless, but endlessly vibrant.
The Dallas Institute wanted a brand that was timeless, but endlessly vibrant.
Refining a Classic
The original DIHC symbol was too iconic to change, but offered a few opportunities for slight aesthetic refinements that would result in a more usable mark.
See more work below or tell us about your project →
See more work below or
tell us about your project →
Dallas
4230 Avondale Ave
Dallas TX 75219
214 999 9330