The Dallas Institute
of Humanities
& Culture

Project Team

Amy Nortman
Justin Childress
Jaime Cawyer
Scott Hill

Preserving a Dallas cultural icon for the city's future

The Dallas Institute is a cultural organization that is dedicated to curating classes, groups, programs, and events that enrich and strengthen the cultural heart of the city of Dallas. Switch partnered with the DIHC to evolve their brand from a logo into a full visual language, while also providing them with a new format for their semesterly catalogs and other print and promotional materials.

Refining a Classic

The original DIHC symbol was too iconic to change, but offered a few opportunities for slight aesthetic refinements that would result in a more usable mark.