Gladney Center for Adoption

Our Roles

Brand Strategy
Identity
Print
Interactive
Copywriting
Art Direction

Changing the perception of adoption.

The Gladney Center for Adoption has been a pioneer and leading voice for improving the lives of children, adoptive families, and birth parents for more than 130 years.

Our work with Gladney has allowed us to interact with adoptive children, families, birth parents, and donors. We have found that while adoption is complicated, it is full of hope. We have worked closely with the Gladney leadership team to update their brand in every department in the organization and then helped unite their diverse audience under one cohesive community, I Am Gladney.

Gladney aims to clear up the complexity and difficulty of the adoption process.

"When Gladney was seeking a rebrand we knew we needed a partner for the long haul. Our messages and needs are both complex and sensitive, and we needed to roll-out the brand systematically over several years due to our many different audiences. Switch has come alongside us and truly delivered a brand and design system that has not only unified our story and helped us reach many of our goals as an organization, but has also impacted our client's lives."