Lively Beerworks

Lively
Beerworks

Our Roles

Brand Strategy
Identity
Packaging
Print

Our
Roles

Brand Strategy
Identity
Packaging
Print

Project Team

Bryan Couchman
Myles Gleason
Scott Hill

Photography /
Dwelling Table

Project
Team

Bryan Couchman
Myles Gleason
Scott Hill

Photography /
Dwelling Table

A colorful, iconic approach to craft beer branding.

Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a simple mission: to make iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out on shelf ahead of its competition.

A colorful, iconic approach
to craft beer branding

Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition.

A colorful, iconic approach
to craft beer branding

Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition.

The brand system approach around an iconic symbol was completely new to the local craft brewery scene.

Standing out on Shelf

During the Discovery/Strategy phase of the project, we looked across the competitive landscape and saw heavy use of illustration, busy layouts, and hard to find pertinent information.

In light of this we designed the Lively cans to accomplish an immediate presence on the shelf, and quickly deliver the pertinent info that a consumer is looking for – style and ABV.

Streamlined Typography

Lively is operated by a small, tight-knit team. For this reason, we wanted to make brand implementation simple and easy. Choosing to set all brand typography in one weight of a single typeface removed any guesswork for the internal team, and aligned with the industrial nature of the greater identity system.