Lively Beerworks
Lively
Beerworks
Our Roles
Brand Strategy
Identity
Packaging
Print
Our
Roles
Brand Strategy
Identity
Packaging
Print
Project Team
Bryan Couchman
Myles Gleason
Scott Hill
Photography /
Dwelling Table
Project
Team
Bryan Couchman
Myles Gleason
Scott Hill
Photography /
Dwelling Table
A colorful, iconic approach to craft beer branding.
Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a simple mission: to make iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out on shelf ahead of its competition.
A colorful, iconic approach
to craft beer branding
Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition.
A colorful, iconic approach
to craft beer branding
Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition.
The brand system approach around an iconic symbol was completely new to the local craft brewery scene.
The brand system approach around an iconic symbol was completely new to the local craft brewery scene.
The brand system approach around an iconic symbol was completely new to the local craft brewery scene.
The brand system approach around an iconic symbol was completely new to the local craft brewery scene.
The brand system approach around an iconic symbol was completely new to the local craft brewery scene.
Standing out on Shelf
During the Discovery/Strategy phase of the project, we looked across the competitive landscape and saw heavy use of illustration, busy layouts, and hard to find pertinent information.
In light of this we designed the Lively cans to accomplish an immediate presence on the shelf, and quickly deliver the pertinent info that a consumer is looking for – style and ABV.
Streamlined Typography
Lively is operated by a small, tight-knit team. For this reason, we wanted to make brand implementation simple and easy. Choosing to set all brand typography in one weight of a single typeface removed any guesswork for the internal team, and aligned with the industrial nature of the greater identity system.
See more work below or tell us about your project →
See more work below or
tell us about your project →
Dallas
4230 Avondale Ave
Dallas TX 75219
214 999 9330