Magna Life

Our Roles

Brand Strategy
Identity
Print

Project Team

Justin Childress
Amy Nortman
Brooke Carter

Bringing Clarity to an Under-emphasized Market

Magna Life Settlements operates in a complex space. Life settlements are a relatively specialized space that isn’t in the public consciousness, but Magna was ready to change that. Switch worked with the Magna team to help clarify their marketing goals, identify the brand and messaging opportunities that could set them apart from their competition, and craft a brand language and strategic voice that not only sets them apart, but communicates the unique investment opportunity of life settlements in a dynamic and positive way.