Nashbird
Our Roles
Naming
Brand Strategy
Identity
Print
Signage
Environment
Art Direction
Food Styling
Interactive
Fried Chicken with a "Hot Dang" Kick
Primed with idea and location to open a "Nashville-style" hot chicken restaurant in Oklahoma City, the team behind Nashbird needed a brand that connected with a local audience, with room to scale. Switch worked with Nashbird to name, position and brand the restaurant, building out a robust type and color system to showcase the levels of "kick" within the menu offerings and in the physical space. This ultimately ensured a successful launch, ownable concept, and expansion less than two years after the initial location's launch.
Fried Chicken with
a "Hot Dang" Kick
Primed with idea and location to open a "Nashville-style" hot chicken restaurant in Oklahoma City, the team behind Nashbird needed a brand that connected with a local audience, with room to scale. Switch worked with Nashbird to name, position and brand the restaurant, building out a robust type and color system to showcase the levels of "kick" within the menu offerings and in the physical space. This ultimately ensured a successful launch, ownable concept, and expansion less than two years after the initial location's launch.
Nashbird sought to create a brand that was both unique and quickly able to scale.
Nashbird sought to create a brand that was both unique and quickly able to scale.
Nashbird sought to create a brand that was both unique and quickly able to scale.
Nashbird sought to create a brand that was both unique and quickly able to scale.
See more work below or tell us about your project →
See more work below or
tell us about your project →
Dallas
4230 Avondale Ave
Dallas TX 75219
214 999 9330