Nashbird

Our Roles

Naming
Brand Strategy
Identity
Print
Signage
Environment
Art Direction
Food Styling
Interactive

Fried Chicken with a "Hot Dang" Kick

Primed with idea and location to open a "Nashville-style" hot chicken restaurant in Oklahoma City, the team behind Nashbird needed a brand that connected with a local audience, with room to scale. Switch worked with Nashbird to name, position and brand the restaurant, building out a robust type and color system to showcase the levels of "kick" within the menu offerings and in the physical space. This ultimately ensured a successful launch, ownable concept, and expansion less than two years after the initial location's launch.

Fried Chicken with
a "Hot Dang" Kick

Primed with idea and location to open a "Nashville-style" hot chicken restaurant in Oklahoma City, the team behind Nashbird needed a brand that connected with a local audience, with room to scale. Switch worked with Nashbird to name, position and brand the restaurant, building out a robust type and color system to showcase the levels of "kick" within the menu offerings and in the physical space. This ultimately ensured a successful launch, ownable concept, and expansion less than two years after the initial location's launch.

NB 1

Nashbird sought to create a brand that was both unique and quickly able to scale.

Nashbird sought to create a brand that was both unique and quickly able to scale.

Nashbird sought to create a brand that was both unique and quickly able to scale.

Nashbird sought to create a brand that was both unique and quickly able to scale.

NB 2
NB 4
NB 8
NB 3
NB 6
NB 7
NB 23
NB 18
NB 17
NB 20
NB 22
NB 12
NB 11
NB 10
NB 13
NB 15
Switch Icon Site