O2 : Aspen

A Holistic Approach to Health & Wellness

O2 Aspen, a boutique fitness studio with a loyal following in Aspen, CO needed a brand relaunch. With the introduction of visionary new ownership and an ambitious relocation project, O2 Aspen worked with Switch to provide a brand strategy focused on the revitalizing qualities of the fresh mountain air, pristine whitecaps, and luxe, yet unfussy Aspen vibe. The design relies heavily on white space and subtle gradients, leaving room to breathe and echoing the new lifestyle offerings of O2—yoga, pilates, spa, nutrition, and bespoke retail.