Odelay

Lively
Beerworks

Our Roles

Brand Strategy
Identity
Art Direction
Print
Packaging
Website Design

Our
Roles

Brand Strategy
Identity
Packaging
Print

A brand that infuses nostalgia into their take on Tex-Mex cuisine.

Odelay is a homage to our hometown's favorite cuisine, Tex-Mex. Odelay prioritizes a fun, warm atmosphere, with hospitality that is as top-notch as their ingredients. 

We worked hand-in-hand with chef-owner Julian Barsotti and his team, as he dreamt of a brand and a space that would celebrate Tex-Mex with an emphasis on curated food and spaces. The result is a vibrant Hacienda-style interior design with an unmatched outdoor space complete with a collection of plants, art, antiques and custom piñatas. 

 

A colorful, iconic approach
to craft beer branding 

Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition. 

A colorful, iconic approach
to craft beer branding 

Founded by Patrick Lively, a leader in the Oklahoma brewing scene, Lively Beerworks began with a mission of simply making iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: Clean, crisp, and iconic. The result is a streamlined, but exciting brand that has proven to stand out of shelf beyond its competition. 

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Complementing the physical space, the Odelay brand has a distinct handdrawn illustation style inspired..by Mexican folklore.  Rich colors and patterns bring energy and movement to all collateral pieces. 

The brand system approach around an iconic symbol was completely new to the local craft brewery scene.

The brand system approach around an iconic symbol was completely new to the local craft brewery scene.

The brand system approach around an iconic symbol was completely new to the local craft brewery scene.

The brand system approach around an iconic symbol was completely new to the local craft brewery scene.

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