Oklahoma City
Museum of Art

OKCMOA

Our Roles

Brand Strategy
Visual Identity
Environment
Print

Project Team

Bryan Couchman
Julie DeWalt
Scott Hill

Project Team

Bryan Couchman
Julie DeWalt
Scott Hill

A New OKCMOA 

The Oklahoma City Museum of Art sought to reinforce their reputation as a preeminent arts institution and permanent collection in their region, while corraling their sub-brands and initiatives under a more cohesive and straightforward brand platform. Switch created a consistent brand system that unified their identity across all entities, with a final deliverable of comprehensive brand guidelines to assist the museum's internal marketing team. 

A New OKCMOA 

The Oklahoma City Museum of Art sought to establish themselves as a preeminent arts institution and permanent collection in their region. Switch created a consistent brand system that unified their identity across all entities, with a final deliverable of comprehensive brand guidelines to assist the museum's internal marketing team. 

OKCMOA Marquee2

OKCMOA was in need of a system beyond the existing logo to highlight all they have to offer.

OKCMOA was in need of a system beyond just a logo to highlight all they have to offer.

OKCMOA was in need of a system beyond just a logo to highlight all they have to offer.

OKCMOA was in need of a system beyond just a logo to highlight all they have to offer.

OKCMOA was in need of a system beyond just a logo to highlight all they have to offer.

OKCMOA Logo2
OKCMOA Rebrand2
OKCMOA Entry2
OKCMOA Logos 2
OKCMOA Marquee3

Tiered System

A primary goal of the rebranding effort was to highlight the secondary tier of offerings for OKCMOA guests. Sub-brands previously each had their own, inconsistent one-off logos. All museum entities now align through implementation of the system based on what need they're meeting for the guest.

Tiers are broken down by physical destinations, membership groups, and finally events and activations. The system allows the internal marketing team to ensure greater control over their brand image, while still ensuring necessary flexibility amongst an ever-changing calendar. 

OKCMOA Lockups
OKCMOA GuideInside
OKCMOA GuideCover
OKCMOA GuideCorner
OKCMOA Tier2
OKCMOA CoverSpines
OKCMOA Layout
OKCMOA Handsbrochure
OKCMOA Glassdoors
OKCMOA PrintCrop2
OKCMOA Notecards
OKCMOA FoldedPoster
OKCMOA FoldPoster2
OKCMOA GalleryWall
OKCMOA Visitor2
OKCMOA Coffee
OKCMOA Pin
OKCMOA DoublePoster
OKCMOA Banner 1
OKCMOA SinglePoster
OKCMOA BigBanner
Switch Icon Site G