Serve More

Our Roles

Brand Strategy
Identity
Print

Project Team

Scott Hill
Justin Childress

A community aid program, 5000 strong.

In the wake of the 2013 EF5 Tornadoes that devastated Moore, Oklahoma, a hashtag was started to rally community members to know where and how to help. The momentum of this outpouring transformed into a full non-profit organization with thousands of volunteers and training to be disaster ready.

When Serve Moore decided to expand the reach of their service to the entire state, dropping one of the "o's" in Moore, Switch partnered with the organization's leaders to rethink the entire brand system to align with their lofty new goals.