Anchor Down

A quirky, industrial corn dog shop not taking itself too seriously

Anchor Down, named for its place in the "OK-Sea" development, is built into a relatively small shipping container space, so it was important to do a lot with a little. We created a very simple toolkit of core elements based on a mark, a typographic system, color scheme, and simple iconography. Utilizing dramatic scale, unexpected layouts, and a solid dose of tongue-in-cheek humor, A/D is able to provide an exciting environment in just a few hundred square feet. 

Our Roles

  • Brand Strategy
  • Identity
  • Environmental Graphics
  • Packaging

Project Team

  • Scott Hill
  • Justin Childress
  • Photography / Judson Copeland