Aperture

A new, private residential community in Crested Butte, Colorado.

Aperture is ideally poised between two worlds; a private community where residents can connect with the conveniences and community of Crested Butte, and the natural landscapes extending from their own backyards. Switch worked with Cypress Equities to name, position, and brand their new residential development project, and to guarantee that their dedication to preserving the natural beauty of this pristine site would remain apparent throughout the long process of planning and executing the master plan.

Our Roles

  • Brand Strategy
  • Naming
  • Identity
  • Print
  • Interactive

Project Team

  • Justin Childress
  • Glen Collins
  • Amy Nortman
  • Katie Higginbotham
  • Jessica Gavit
  • Justin Pocta

An important aspect of our interactive process was identifying how a user could simultaneously gain an overall understanding of the layout of the community, quickly absorb which sites were still available, and experience what a 360 view from each homesite would feel like.