Celestial Cycles

No one should leave a bike shop bummed.

Celestial Cycles is a community-serving bike shop led by its beloved owner Sheridan who believes that no one should ever leave a bike shop bummed. Our rebrand was focused on his jovial, fun-loving spirit and desire to be a leader in the community. Sheridan wanted a mascot for the new Celestial brand and the kite seemed like the perfect bird to represent Sheridan's leadership and pursuits for his cycling community.

Our Roles

  • Brand Strategy
  • Identity
  • Print
  • Packaging

Project Team

  • Scott Hill
  • Justin Childress
  • Brand Liaison / John Otjen