Gladney Center for Adoption

Changing the perception of adoption.

The Gladney Center for Adoption has been a pioneer and leading voice for improving the lives of children, adoptive families and birth parents for more than 130 years. 

Our work with Gladney has allowed us to interact with adoptive children, families, birth parents and donors. We have found that while adoption is complicated, it is full of hope. We have worked closely with the Gladney leadership team to update their brand in every department in the organization and then helped unite their diverse audience under one cohesive community, I Am Gladney.

Our Roles

  • Brand Strategy
  • Identity
  • Print
  • Interactive
  • Copywriting
  • Art Direction

Project Team

  • Kimi Dallman
  • Ashaun Eppes
  • Amy Nortman
  • Katie Higginbotham
  • Chelsi Troop
  • Melissa Mason
  • Videography / Paperlyte
  • Copywriting / Lisa Castello

When Gladney was seeking a rebrand we knew we needed a partner for the long haul.  Our messages and needs are both complex and sensitive, and we needed to roll-out the brand systematically over several years due to our many different audiences.  Switch has come alongside us and truly delivered a brand and design system that has not only unified our story and helped us reach many of our goals as an organization, but has also impacted our client's lives.

Jennifer Lanter, Vice President of Communications, Gladney

AdoptED is designed to address the issues of teen pregnancy and school dropout rates, while offering factual information about adoption as one option to an unplanned pregnancy. This ground-breaking program works with educators to provide interactive presentations in the classroom setting.