Misook / Ming Wang

Finding new voices for two established brands.

Misook and Ming Wang are two sides of the same coin. The two brands are sister companies with related product lines, but very different target markets. Our challenge was to establish design strategies for both companies (in collaboration with our colleague Andy Slipher) that reinforced their common standard of excellence, but emphasized what made each brand unique in itself. These individual voices were then showcased in cohesive brand standard manuals, and transposed across both promotional and digital medias.

Our Roles

  • Brand Strategy
  • Identity
  • Print
  • Art Direction

Project Team

  • Justin Childress
  • Amy Nortman
  • Chelsi Troop
  • Strategy / Andy Slipher
  • Producer / Megan Winder