The Centrum

A new identity for an architectural icon.

We do a lot of work in the real estate space, but rarely do we have the opportunity to rebrand such a visible element of the Dallas skyline as The Centrum. The building's new owner was ready to strip the building to the studs (so to speak), and needed a refreshed identity that matched their vision for a contemporary workspace catered to tech companies and entrepreneurs.

Our Roles

  • Brand Strategy
  • Identity
  • Print
  • Interactive
  • Copywriting
  • Art Direction
  • Environmental Design

Project Team

  • Glen Collins
  • Justin Childress
  • Ashaun Eppes
  • Justin Pocta
  • Amy Nortman
  • Katie Higginbotham
  • Motion Design / Paperlyte

Our comprehensive brand guide had to paint the picture of not only the ideal client, but also how the interior spaces could be designed in ways that aesthetically complimented the contemporary vision of the developers.